On November 10, 2016 Reinhold celebrated the launch of it's Holiday Book N'16! The theme of this year's Holiday Book is Cartoons of Puerto Rico; a form of expression that Puerto Ricans have had through the years to represent their feelings about important events in the island. The celebration included a group of "Pleneros" that made guests dance and while they enjoyed Puerto Rican rum, Don Q, they became the star of their own cartoon!