The consumer education arm of Jewelers of America – held its 12th Annual GEM Awards gala on January 10, 2014 at Cipriani 42nd Street in New York. The evening – considered the Academy Awards of the jewelry industry – gathered over 500 of the jewelry and watch industry's elite. GEM Awards were given to recognize the outstanding achievements of individuals whose work raises the visibility of fine jewelry and watches. Reinhold Jeweler's president, Marie Helene Morrow is known for helping to discover and nuture some of the biggest names in jewelry today, including David Yurman. So it was fitting on Friday night that it was Yurman who welcomed her to the stage to present her with the Jewelry Information Center’s Lifetime Achievement Award, which recognizes an individual for a career’s worth of contributions to the industry and for inspiring their colleagues. Morrow's passion for cultivating talent and building relationships with artists and luxury brands has made Reinhold Jewelers a name to be reckoned with in the industry for more than 35 years.